Research goal:
- provide useful knowledge to the design community by exploring the effective use of digital media to advance design research, education, and practice.
- help people better understand advanced technlogy for design and facilitate successful adoption.

Significance

Advances in technology have enabled unprecedented improvements in the emerging fields of design visualization and bio-sensing. My research work focuses on understanding user experience and usability in various types of built environments using advanced visualization and bio-sensing technologies.
An outline of DUET research is illustrated below.

1. Chandrasekera, T. & Yoon, S.-Y. (2018). Augmented reality, virtual reality and their effect on learning style in the creative design process, Design and Technology Education, 23(1). pp 55-75
2. Kim, H., Yi, S., & Yoon, S.-Y. (2018). Exploring touch feedback display of virtual keyboards for reduced eye movements. Displays. In Press, Available online
3. Chandrasekera, T. & Yoon, S.-Y. (2018). The Effect of Augmented and Virtual Reality Interfaces In the Creative Design Process, International Journal of Virtual and Augmented Reality. 2(1). pp1- 13.
   
4. Jang, J., Baek, E., Choo, H., & Yoon, S.-Y. (2018). Store Design: Visual Complexity and Consumer Responses, International Journal of Design. 12(2). pp105-118.
   
5. Baek, E., Choo, H., Oh, H. & Yoon, S.-Y. (2017). How consumers “see” a visually warm store: Differences between affective and cognitive processors, Journal of Consumer Behaviour. 17(2). pp.149-160.
   
6. Alawadhi, A. & Yoon, S.-Y. (2016). Shopping behavioral intentions contributed by store layout and perceived crowding: an exploratory study using computer walk-through simulation. 41(4), Journal of Interior Design. pp. 29-46.
   
7. Sadeghi, R. & Yoon, S.-Y. (2016). Effects of detail and navigability on size perception in Virtual Environments, International Journal of Architectonic, Spatial, and Environmental Design. 10(3), pp. 17-26.
   
8. Yoon, S.-Y., Choi, Y. & Oh, H. (2015). User attributes in processing 3D VR-enabled showroom: gender, visual cognitive styles, and the sense of presence. International Journal of Human Computer Studies. 82. pp. 1-10.
   
9. Chandrasekera, T., D’Souza, N., & Yoon, S.-Y. (2015). Virtual Environments with soundscapes: a study on immersion and spatial abilities with way finding tasks. Environment and Planning B-Planning and Design. 42. pp. 1003-1019.
   
10. Yoon, S.-Y. & Choo, H. (2015). Visual merchandising strategies for fashion retailers. Journal of Global Fashion Marketing, 6(1). pp. 1 - 3.
    
11. Chandrasekera, T., & Yoon, S.-Y. (2015). Adopting Augmented Reality in design communication. The International Journal of Architectonic, Spatial, and Environmental Design. 9(10). pp. 1-14.
    
12. Lee, H.-K., Yoon, S.-Y., Lee, J., Kim, H.., Kwon, H., Kang, H., Hur, H., Lee, M. & Jun, D. (2015). The effects of sale signs on consumer intentions to visit a store. Journal of Global Fashion Marketing, 6 (1), pp. 20 - 32.
    
13. Choo, H., Yoon, S.-Y., Jung, H., Jim, G., Shin, H., Kim, H., & Kim, H. (2015). An exploratory study on visual merchandising of an apparel store utilizing 3D technology. Journal of Global Fashion Marketing, 6(1), pp. 33 - 46.
    
14. Lin, Y.-F., & Yoon, S.-Y. (2014). Exploring the effects of lighting on consumer responses in a retail environment using 3D walk-through animation. Archive of Design Research, 2(28). pp. 5-25.
    
15. Choi, Y., Yang, S., & Yoon, S.-Y., (2014). The effect on Korean consumers’ brand preference, trust, purchase intention for donation amount information of luxury fashion brand. Journal of Fashion Business, 18(6). pp. 19-37.
    
16. Alawadhi, A. & Yoon, S.-Y. (2014). Effects of store image on perceived product value. International Journal of Design Management and Professional Practice. 7(3), pp. 31-52.
    
17. Choi, Y. & Yoon, S.-Y. (2014). Neuroaesthetics: A review of the evidence on the importance of sensible design. Journal of Korean Society for Emotion and Sensibility. 17(2). pp. 45-54.
    
18. Hwang, J., Yoon, S.-Y., & Bendle, L., (2012). Desired privacy and the impact of crowding on customer emotions and approach-avoidance responses: Waiting in a Virtual Reality restaurant. International Journal of Contemporary Hospitality Management. 24(2). pp. 224-250.
    
19. Nam, K., Yoon, S.-Y., & Han, J. (2011). The present condition and character research of environmental-friendly interior design through the view of America’s green buildings. Journal of the Korean Society of Design Culture. 16(3). pp. 371-384.
    
20. Liin, Y.-F., & Yoon, S.-Y. (2011). Exploring display lighting effects: a comparison of real and virtual experience. Journal of Korean Living Science Research. 31(1), pp. 60-69.
    
21. Yoon, S.-Y. & Cho, J. (2011). Emotional responses to color environments: an experimental study on young and old adults using a semi immersive Virtual Environment. Journal of Korean Living Science Research. 31(1). pp.49-58.
22. D’Souza, N., Yoon, S.-Y., & Islam, Z. (2011). Understanding design skills of the generation Y: an exploration through the VR-Kids project, Design Studies. 32(2). pp. 180-209.
23. Cho, J. & Yoon, S.-Y. (2011). Different aesthetic impressions of building design between designers and laypersons, Journal of Korean Living Science Research.21, pp.15-21.
    
24. Yoon, S.-Y., Oh, H., & Cho, J. (2010). Understanding Furniture Choices using a 3D Virtual Showroom, Journal of Interior Design. 35(3). pp. 33-50.
25. Yoon, S.-Y., Hwang, J., & Park, J. (2010). Affordable 3D VR Technology for Sensible Design: An Approach to Designing an End-User Oriented Service Space. Journal of Korean Society for Emotion and Sensibility. 13(1). pp. 269-278.
26. Park, J.-A., Kim, S.-H. , & Yoon, S.-Y. (2009). Elderly Public Housing in the U.S.: A Study on the Environmental Conditions and Resident Needs, Journal of the Korean Housing Association. 20 (5), pp. 41-50.
27. Hwang, J., & Yoon, S.-Y. (2009). Where Would You Like To Sit? Understanding Customers’ Privacy-Seeking Tendencies and Seating Behaviors to Create Effective Restaurant Environments, Journal of Foodservice Business Research. 12(3), pp. 219-223.
28. Park, S., & Yoon, S.-Y. (2008) A Study on the User Evaluation for Media Forms of the Virtual Environment, Korean Journal of Interior Design.17(5), pp.166-175.
29. Yoon, S.-Y., Laffey, J., & Oh, H. (2008). Understanding Usability and User Experience of Web-Based 3D Graphics Technology. International Journal of Human-Computer Interaction (SSCI), 24(3), pp.288-306.
30. Oh, H., Yoon, S.-Y., & Shyu, C.-R. (2008). How Can Virtual Reality Reshape Furniture Retailing? Clothing and Textile Research Journal. 26(2), pp.143-163.
31. Shin, K.-J., Yoon, S.-Y., & Candy, C. (2006). South Korea and US Interior Designer's Responsibilities, Contract Documents and Fee comparison. Journal of Korean Living Science Research, 26, pp.28-36.
32. Uddin, M. S., Islam, Z., & Yoon, S.-Y. (2005). People in Digital Space: Simplified Options of Scaled Figures in 3D Animation. Journal of the Design Communication Association, pp.40-45.
33. *Oh, H., *Yoon, S.-Y., & Hawley, J. (2004). What virtual reality can offer to the furniture industry? Journal of Textile and Apparel, Technology and Management, 3(1). Available at  http://www.tx.ncsu.edu/jtatm/   (* equally contributed)
34. Uddin, M. S., & Yoon, S-Y. (2004). House X, Scheme G: From 3D Game Engine to Virtual Representation of Architecture. Journal of the Design Communication Association, pp. 64-69.
35. Yoon, S.-Y. (1995). An Experimental Study on the Visual Effects of Interior Color Models using Computer Graphics, Journal of Human Ecology, Pusan National University, Korea, Vol.21, pp.59-74. 

Full papers in refereed conference proceedings
Referred Conference *Full Papers & Proceedings / Presentations

1. *Kaan, Z. & Yoon, S.-Y. (2019). Understanding Customer Experience of Biophilic, Experiential Retail Design using Virtual Reality, IASDR2019, England, Sept. 4.
2. Herbstreit, B.& Yoon, S.-Y. (2019). Place-Making: Place Attachment Evaluation of Student Union Design Intervention Using Participatory Design, EDRA50 .Brooklyn, NY. May 24.
3. *Mock, T., Wang, Yi., & Yoon, S.-Y. (2018). Parametric Intention: Embodying a Thorough Design Ideology, Design Communication Conference, Ithaca, NY. Oct. 10.
4. *Law, M., Bang, H., Selva, D., Yoon, S.-Y. & Hoffman, G. (2018). Side-by-side Human-Computer Design using a Tangible User Interface. Design Computing and Cognition 18, Milan, Italy. July 2-3 [Best paper award]
5. *Bang, H., Shi, Y., Yoon, S.-Y., Hoffman, G., & Selva, D. (2018). Exploring the Feature Space to Aid Learning in Design Space Exploration. Design Computing and Cognition 18, Milan, Italy. July 2-3.
6. *Shi, Y., Bang, H., Hoffman, G., Selva, D., & Yoon, S.-Y. (2018). Cognitive style and field knowledge in complex design problem solving: A comparative case study of decision support systems. Design Computing and Cognition 18, Milan, Italy. July 2-3.
7. Herbstreit, B., & Yoon, S.-Y. (2018). Participatory Design as a Tool for User Experience Assessment and Spatial Programming: Evidence from a Student Activity Center. EDRA49 Oklahoma City, OK. June 6-9.
8. Yoon, S.-Y. & Lee, S. (2018). Rhythmic Space: Sound Reactive Projection Mapping for interactive environments. IDEC Annual Conf., Boston, MA. March 7-10.
9. Yoon, S.-Y., Chung, S., & Shi, Y. (2018). Well-designed for social well-being: A WELL certified office pre-post case study. IDEC Annual Conf., Boston, MA. March 7-10.
10. *Mojtahedi, A., Yoon, S.-Y, Hosseini, T., & Martinez, D. (2017). Imaginative Data: Case study of work dynamics, 2017 Intersections between the academy and practice, AIA-ACSA conference, Orlando, FL. April 26.
11. Horst, J., & Yoon, S.-Y. (2017). Forced Perspective Signs as Wayfinding Aids: Testing the usability of theme park scenarios using virtual reality technology. EDRA47 Madison, WI. May 31-June 3.
12. Han, S., & Yoon, S.-Y. (2017). Collaborative Design Problem Solving in Different Seating Arrangements: Using Mixed Methods for Evaluating Student Perceptions and Performance. EDRA47 Madison, WI. May 31-June 3.
13. Akre, S., & Yoon, S.-Y. (2017). Bringing Views of Nature into the Workplace: Can Artificial Windows Improve Worker Performance on Vigilance Tasks? EDRA47 Madison, WI. May 31-June 3.
14. Yoon, S.-Y., & Shi, Y. (2017). Beyond the Noise: tackling the meaning of noise and speech privacy among knowledge workers in the open office environment. 2017 Interior Design Educators Council (IDEC) Annual Conf., Chicago, IL. March 8-12.
15. Yoon, S.-Y., Min, K., & Chun, H. (2017). The Impact of Noise on Customer Emotions and Repatronage Intentions in a Food Service Environment: A field study of a popular restaurant in a college town. IDEC Annual Conf., Chicago, IL. March 8-12.
16. * Lee, S., & Yoon, S.-Y. (2016). Environmental Legibility and Wayfinding in Amorphous Spaces: A Comparison Study of Linear and Curvilinear Layouts in Virtual Environments. Design Communication Association (DCA) Biennial Conf., Bozeman, MT. Sept. 9.
17. Yoon, S.-Y. & Akre, S. (2016). Gender differences in psychophysiological and affective responses to designed environments: a pilot study, 7th International Conference on Applied Human Factors and Ergonomics (AHFE), Orlando, FL. July 30.
18. *Jang, J., Baek, E., Yoon, S.-Y., & Choo, H. (2016). Understanding the affective response of consumers to the visual complexity of a fashion store: A psychophysiological approach, 7th International Conference on Applied Human Factors and Ergonomics (AHFE), Orlando, FL. July 30.
19. Oh, H., Baek, E., Choo, H., Yoon, S.-Y., Janiszewski, C. (2015). How does lighting of stores interact with global versus local processing modes of shoppers in retail environments? American Marketing Association and American Collegiate Retailing Association (AMA/ACRA) Conference, Coral Gables, FL. March 4-7.
20. Yoon, S.-Y., Hedge, A., Danko, S., Ying, H., & Bigalow, L., (2015). Forecasting performance of collaborative workplaces: case Studies to explore social sensing technology, EDRA46 Los Angeles, CA. May 27-30.
21. Chandrasekera, T., & Yoon, S.-Y. (2015). The Effect of tangible user interfaces on cognitive load in the creative design process. 2015 IEEE International Symposium on Mixed and Augmented Reality – Media, Art, Social Science, Humanities and Design, Fukuoka, Japan. Sept. 29-Oct.3. pp. 6-8.
22. Lee, Y.-R, Nam, K., & Yoon, S.-Y. (2015). Design characteristics of cultural spaces in traditional cultural areas using the concept of space marketing, EDRA 46, Los Angeles, CA. May 27-30.
23. Chandrasekera, T. & Yoon, S.-Y. (2015). Virtuality to reality: Furniture designing through digital prototyping, IDEC Annual Conference, Fort Worth, TX. March 11-14.
24. Eune, J. Ono, K., Fu, Z., Kim, Y., & Yoon, S.-Y. (2015). Workshop: Design approach for the development of the metropolitan public transportation, CHI 2015: Int. Computer-Human Interface Con., Seoul, Korea, April 18-23.
25. Yoon, S.-Y. & Park, N. (2015). Transforming the Visitor Center for Tourism in the Smartphone Era: Care study using a persona-based user-experience design approach, IDEC Annual Conf., Fort Worth, TX. March 11-14.
26. Chandrasekera, T. & Yoon, S.-Y. (2015). Understanding the effect of tangible user interfaces on design creativity, 20th Annual Conf. on Computer Aided Architectural Design Research in Asia (CAADRIA), Global Plaza, Korea. May 20-23.
27. Chandrasekera, T. & Yoon, S.-Y. (2014). The effect of virtual reality and augmented reality in the design process, DCA Biennial Conf., California Polytechnic State University, Atlanta, GA. Oct. 2.
28. Chandrasekera, T., & Yoon, S.-Y. (2014). Using augmented reality tools to enhance design creativity, IDEC Annual Conf., New Orleans, LA. May 28-31.
29. Choi, Y. & Yoon, S.-Y. (2014). Neuroaesthetics: A review of the evidence aimed at sensible design, 2014 Korean Society of Consumer Studies, Seoul, Korea. May 10.
30. Yoon, S.-Y. (2014). An Enjoyable Journey from Digital to Analog: From Digital Sketching to Watercolor Painting, Creative Scholarship, IDEC Annual Conf., New Orleans, LA. March 7.
31. Alawadhi, A., & Yoon, S.-Y. (2014). Display layout and perceived crowding: Examining the effects of interior design on customers’ perception of crowding in a retail environment, 2014 IDEC Annual Conf., New Orleans LA. March 6-9.
32. Lin, Y.-F., & Yoon, S.-Y. (2013). Enhancing Atmospheric Effects: Exploring the Effects of Display Lighting on Consumers’ Psychological and Perceptional Reactions in a Retail Environment. EDRA 44. pp. 339. Providence RI, May 29-June 2.
33. *Chandrasekera, T., & Yoon, S.-Y. (2013). An augmented reality-based spatially related navigation system for internal navigation of healthcare environments. EDRA 44. pp. 244-245. Providence RI, May 29-June 2.
34. *Chandrasekera, T., D’Souza, N., & Yoon, S.-Y.. (2013). Soundscapes in immersive Virtual Environments. Int. Symposium on Affective Engineering (ISAE2013). Fukuoka, Japan, pp. 341-350. March 6-8.
35. * Yoon, S.-Y., & Kim, D. (2013). Experiencing Color Environments by Different Age Groups: Tapping into the Potentials of VR Simulation. ISAE2013. Fukuoka, Japan, pp. 193-198. March 6-8.
36. Yoon, S.-Y., & Wise, K. (2013). Reading the Mind and Body Responding to Color Environments: Computer Simulations with Self-Reports and Physiological Signals. IDEC Annual Conf., pp. 694-695. Indianapolis, IN. Feb. 17-19.
37. Lin, Y.-F., & Yoon, S.-Y. (2013). Exploring the Effects of Display Lighting in a Retail Environment, IDEC Annual Conf., pp. 364-366, Indianapolis, IN. Feb. 17- 19.
38. Chandrasekera, T., Yoon, S.-Y., & Balakrishnan, B. (2012). Digital orthographic projections in architectural representation: Augmented Reality based Learning, DCA Biannual Conf., Stillwater, OK. Oct. 21-24.
39. Balakrishnan, B., Oprean, D., & Yoon, S.-Y. (2012). Analog to digital: affordable image based 3D modeling and motion capture for architectural design and evaluation, DCA Biannual Conf. Stillwater, OK. Oct. 21-24.
40. Chandrasekera, T., Yoon, S.-Y., & D’Souza, N. (2011). The Effect of soundscapes on immersive experience in virtual environments, EDRA42, Chicago. May 27.
41. D’Souza, N., Balakrishnan, B., Yoon, S.-Y., Chandrasekera, T., & Alawadhi, A. (2011). Virtual environments – virtual behaviors, symposium, EDRA42, Chicago. IL. May 28.
42. Hwang, J., & Yoon, S.-Y. (2010). Impacts of crowding and desired privacy on customers’ emotions and attitudes toward service: A case of waiting in a restaurant, 2010 International CHRIE (Council on Hotel, Restaurant and Institutional Education) Conference, San Juan, Puerto Rico. July 28-31. (accepted)
43. Oprean, D., & Yoon, S.-Y. (2010). Gaming or Non-gaming: Exploring interactive 3D design representation tools, 15th Biannual Conference of the Design Communication Association, Bozeman, Montana. Sept. 8-11. (accepted)
44. D’Souza, N,. & Yoon, S.-Y. (2010). VR-Kids, 15th Biannual Conference of the Design Communication Association, Bozeman, Montana. Sept. 8-11. (accepted)
45. Jacquin, K., & Yoon, S.-Y. (2010). Usability of Hand Gestured Input Devices for Design, 15th Biannual Conference of the Design Communication Association, Bozeman, Montana. Sept. 8-11. (accepted)
46. Cho, J., & Yoon, S.-Y. (2010). Aesthetics by Laypersons and Designers: Understanding Different Views on Public Building Designs using Virtual Reality Technology, 15th Biannual Conference of the Design Communication Association, Bozeman, Montana. Sept. 8-11. (accepted)
47. Chandrasekera, T., Yoon, S.-Y., & D’Souza, N. (2010). The Effect of Soundscapes on Immersive Experience in Virtual Environments, 15th Biannual Conference of the Design Communication Association, Bozeman, Montana. Sept. 8-11. (accepted)
48. Cho, J., Yoon, S.-Y., & Nam, K. (2010). An Analysis on Topics of Sustainability during the Past Three Years: Reviewing Trends from Recent Conference Proceedings. Paper presented at 2010 Annual Conference of IDEC, Atlanta, Georgia. March 29.
49. Yoon, S.-Y., & Yoon, S.-H. (2010). Different Experiences of a Virtual Reality Interface for Design Review, International Conference on Design Principles and Practices. Chicago, Illinois. Feb. 13-15.
50. Yoon, S.-Y., & D’Souza, N. (2009). Different Visual Cognitive Styles, Different Problem-Solving Styles?  Paper presented at the International Association of Societies of Design Research 2009, Seoul, Korea. Oct. 18-22.
    
51. Yoon, S.-Y., Tofle, R., Schwarz, B., Oprean, D., & Cho, J.Y. (2009). Understanding the Meaning of Color Environments: A Virtual Environment Exploratory Study, Paper presented at 2009 Annual Conference of IDEC, St. Louis, Missouri. March 25-28.
    
52. Yoon, S.-Y., Park, J., & Hwang J. (2009). Utilizing Virtual Environments to Advance Evidence-Based Design in Restaurant Interiors, Paper presented at 2009 Annual Conference of IDEC, St. Louis, Missouri. March 25-28.
    
53. Yoon, S.-Y., Cho, J. Y. (2009). Understanding Furniture Decision Making Process and Design Preference using Web-Based VR Technology, Paper presented at 2009 Annual Conference of IDEC, St. Louis, Missouri. March 25-28.
    
54. Hong, Y.-K., Yoon, S.-Y., & Tofle, R. (2007). Oriental and Occidental Color Instruction: Comparing US and South Korea Undergraduate Interior Design Education. Paper presented at the Design Communication Association Biannual Conference, Muncie, Indiana. pp. 365-374.
    
55. Cho, J. Y., & Yoon, S.-Y. (2007). Students’ Interaction with Different Representation Media in Design Studio: Learning from Students’ Perspective. Paper presented at the Design Communication Association Biannual Conference, Muncie, Indiana. pp.123-134.
    
56. Shin, K.-J., Yoon, S.-Y., & Tofle, R. (2006). Interior Design Accreditation: U.S., Canada & Korea. Paper presented at the 2006 KIID Summer Conference Proceedings, Choonchun. Korea. June 29.
    
57. Yoon, S.-Y., & Uddin, M. S. (2006). Viewer's Perspective: A Comparative Evaluation of 3D and 2D Graphics for Design Communication. Paper presented at the Communication Association Biannual Conference, Bozeman, Montana. pp. 271-284.
    
58. Anandan, S., Yoon, S.-Y., & Uddin, S. (2006). Architectural Animation and Cinematic Interpretation. Paper presented at the 11th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Kumamoto, Japan. pp.197-202.
    
59. Yoon, S.-Y. (2006). Usability in Context: A framework A Framework for Analyzing the Impact of Virtual Reality in Design Evaluation Context. Paper presented at the 11th International Conference on Computer Aided Architectural Design Research in Asia (CAADRIA), Kumamoto, Japan. pp. 371-377.
    
60. Ibrahim, A., Uddin, M. S., & Yoon, S.-Y. (2004). Mass and Wall: The Representation of Ongoing Change in Relationship. Paper presented at the 22nd Conference on Education in Computer Aided Architectural Design in Europe (eCAADe), Copenhagen, Denmark. pp. 239-247.
    
61. Yoon, S.-Y., Tutar, M., & Uddin, M. S. (2004). Computer Representation Techniques for Architectural Analysis: A Comparison between Game & Web 3D Environments. Paper presented at the Computer Aided Architectural Design Research in Asia (CAADRIA), Seoul, Korea. pp. 601-609.
    
62. Gonavaram, S., & Yoon, S.-Y. (2004). Basic Design Pedagogy with Digital Media. Paper presented at the Computer Aided Architectural Design Research in Asia (CAADRIA). pp.477-482.
    
63. Tutar, M., Uddin, M. S., & Yoon, S.-Y. (2004). People in Digital Space: Simplified Options of Scaled Figures in 3D Animation. Paper presented at the Design Communication Association Biannual Conference, San Luis Obispo, California, Vol. 1. pp.93-98.
    
64. Uddin, M. S., & Yoon, S.-Y. (2002). 3D Game Engine for Portable Virtual Representation of Architecture. Paper presented at the 20th Conference on Education in Computer Aided Architectural Design in Europe (eCAADe), Warsaw Poland, pp.526-531.
    
65. Choi, J. & Yoon, S.-Y. (2002). The Use of the Web in Design Process: Potentials of Component-based 3D Virtual Models in Architectural Education. Paper presented at the Biannual Conference of Design Communication Association, Clemson University, South Carolina. Jan.3.
    
66. Yoon, S.-Y. (1999). VR Worlds on the Web-Another Culture in Cyberspace, Proceedings of the 2nd Biannual Design Conference of Korean Society of Design Studies, Dong-Seo University, Pusan, Korea.